Privacy Policy

Sweetypy Privacy Policy (“Policy”)
This Policy is effective as of [9th April 2024]

Our Mission Statement

At Sweetypy, we understand the critical importance of your Personal Information, especially within the context of our website and the products we offer. When you entrust us with your information, we are committed to keeping it secure and protected. Our data handling practices strictly adhere to current data protection legislation.

Sweetypy complies with all relevant data protection legislation, including the General Data Protection Regulation (GDPR), UK GDPR, and CCPA. We apply the most stringent procedures to safeguard your data.

What We Do and Don't Do...

(a) We use your Personal Information to provide exceptional customer service, tailored to your needs and preferences.

(b) We respect your privacy and comply with strict regulatory requirements.

(c) We go the extra mile to ensure the security and confidentiality of your Personal Information.

(d) We never sell your Personal Information to third parties.

Your Personal Information is in safe hands with Sweetypy, and we have prepared this Policy to be transparent about how we collect, use, and protect your Personal Information.

Personal Information refers to any data that can directly identify you, including but not limited to name, age, telephone number, address, and online identifiers such as cookies (“Personal Information”).

What This Policy Contains:

This Policy covers the following important topics related to your information (click on the links for more details):

1. Overview - key information you should know

2. How we obtain your Personal Information

3. Collection and use of your Personal Information

4. Legal basis for using your Personal Information

5. Sharing your Personal Information with others

6. Storage duration of your Personal Information

7. Your rights

8. Children’s privacy

9. Marketing practices

10. Risks and security measures

11. Links to external websites

12. Changes to this Policy

13. Contact information and complaints

Overview – Key Information You Should Know
(A) Who We Are: Sweetypy is operated by LEMYLI Ltd, registered in England (Company Number: 14172574), with our registered office at 107 Kirkgate, Leeds, England, LS1 6DP. References to "Sweetypy," "our," "us," or "we" refer to Sweetypy. Our website is located at https://www.sweetypy.com

(B) Our Values and Purpose of This Policy: We value your privacy and aim to be accountable, fair, and transparent in how we collect and use your Personal Information. This Policy explains what to expect when we handle your information. If you have feedback on this Policy, please contact us at [email protected]

(C) Who This Policy Applies To:
This Policy applies to:

1. Visitors to our website; and

2. Customers who create an account with us.

Depending on your relationship with us, we collect and use your information differently. Click on the links above for more details.

(D) Your Right to Object: You have the right to object to the use of your Personal Information for marketing purposes. If you exercise this right, we will stop using your Personal Information for such purposes. You can also object to our use of your Personal Information where we process it based on legitimate interests.

(E) Your Confirmation: By engaging with us as described in this Policy, you confirm that you have read and understood this Policy in its entirety.

The Detail – Key Information You Should Know

1. How We Obtain Your Personal Information
You may provide us with Personal Information by:

• Using online forms on our website
• Creating an account with us
• Making purchases on our website
• Participating in competitions, promotions, or surveys
• Contacting us via phone, email, or other means

This includes providing your Personal Information to receive products, deliveries, information, or services from us.

1. Collection and Use of Your Personal Information
Please refer to the relevant section below to learn about the Personal Information we collect and how we use it.

2.1 Visitors to Our Website

(a) Personal Information We Collect:

• Name
• Email address
• Telephone number

• Information provided during correspondence
• Technical information (e.g., IP address, browser type)
• Information about your website usage (e.g., pages visited)

(b) How We Use Your Personal Information:

• To allow you to access and use our website
• For website improvement and maintenance
• To ensure website security
• To personalize your website experience
• To evaluate website usage and prepare reports
• To address inquiries or issues you have

Please refer to sections 2.3 and 2.4 for additional details.

(c) Cookies: We use cookies to enhance your browsing experience. You can manage cookie settings in your browser.

2.2 Customers Who Create an Account with Us

(a) Personal Information We Collect:

• Name
• Postal address
• Email address
• Telephone number
• Age
• Gender
• Day of birth
• Anniversary
• Sexual preference
• Relationship status
• Credit/debit card details
• Information provided during correspondence
• Forum posts
• Information from competitions, promotions, or surveys
• Account-related information (e.g., order history)

(b) How We Use Your Personal Information:

• To provide online retail services
• To facilitate product deliveries
• To address inquiries or issues related to products and services
• To verify identity
• To send communications about products and services
• For marketing purposes (with consent)

Please refer to sections 2.3 and 2.4 for additional details.

(c) Special Categories of Data: We handle special categories of data (e.g., information about sex life) with extra care.

(d) Information Necessary for Services: Certain Personal Information is necessary to provide services to you. Failure to provide this information may limit access to our services.

1. Legal Basis for Using Your Personal Information
We use your Personal Information based on:

• Contractual obligations (e.g., fulfilling orders)
• Legal requirements (e.g., compliance with regulations)
• Legitimate interests (e.g., website security, business operations)
• Consent (for specific purposes)

For special categories of data or marketing purposes, we obtain your consent.

1. Sharing Your Personal Information with Others
We share your Personal Information with:

• Group companies for internal administrative purposes
• Third-party service providers (e.g., website hosts, email services)
• Delivery and returns providers
• Trustpilot for review management
• Analytics and search engine providers

We ensure that third parties comply with privacy standards and legal requirements.

1. Storage Duration of Your Personal Information
We retain Personal Information for as long as necessary for the purposes collected and to comply with laws.

Your rights to access, rectify or erase your Personal Information are outlined in section 7.

1. Your Rights
You have rights related to your Personal Information, including:

• Right of access and information
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object
• Right to data portability

For more information or to exercise your rights, contact us at [email protected]

1. Children’s Privacy
Our services are not directed at children under 16. We do not knowingly collect Personal Information from children. Parents can contact us to delete any inadvertently collected information.

2. Marketing
We use your Personal Information for marketing with your consent. You can opt out of marketing communications at any time.

3. Risks and Security Measures
We take precautions to protect your Personal Information from loss, theft, or misuse. We use organizational and technical measures to ensure confidentiality and security.

4. Links to External Websites
Our website may contain links to external websites. This Policy does not apply to external websites. We recommend reviewing their privacy policies.

5. Changes to This Policy
We may update this Policy from time to time. The latest version will be available on our website. We encourage you to review this Policy periodically.

6. Contact Information and Complaints
If you have questions or concerns about this Policy, or if you wish to make a complaint, please contact us at [email protected]. We will investigate and respond promptly.

In the event of unresolved issues, you have the right to lodge a complaint with the relevant data protection authority.

We take your privacy seriously and are committed to protecting your Personal Information. Thank you for taking the time to read this Policy.